From Korean skincare breakthroughs to viral mascara hacks, modern beauty routines are shaped more by social feeds than store shelves. In this session, a panel of industry experts will explore how brands can leverage data and retail media to turn social buzz into measurable business results. Featuring real-world examples and performance insights from Pacvue, the conversation will uncover practical strategies for capturing cultural moments and scaling success through discovery commerce channels like TikTok Shop.
Riku Laitasalo
I am a seasoned retail professional with extensive experience on the brand, agency, and technology sides of the industry. Specializing in eCommerce and retail media, I currently lead the Client Services team at Pacvue to deliver sustainable and scalable growth for our clients. My diverse background in technology, finance, and retail, along with direct hands-on experience working with large brands enables me to lead our organization to deliver tailored solutions that meet diverse business needs in a continually dynamic retail environment. While my specialty is CPG and eCommerce, I have managed brands across numerous categories throughout both online and brick & mortar channels in the broader retail landscape.