Turning the Newest Longevity Science into Member Value

Longevity science is going mainstream and members want access to more than just workouts. We’ll explore how fitness brands are commercializing lab-backed tools like VO2 max testing, biological age tracking, hormone and metabolic panels, hyper-personalized recovery, and functional movement diagnostics to deliver on healthspan promises. Walk away with the playbook to package, price, and position these offerings for long-term loyalty and premium revenue.