Kisaco Research designed a comprehensive marketing strategy that included targeted email campaigns, social media promotion, and partnership outreach. The promotional assets featured engaging visuals and compelling content that highlighted the topic of the webinar which focused Price Transparency and the intricacies of data integrity and compliance and explore how these aspects impact usability, specifically:
Learning the key aspects of the CMS price transparency rule
Review examples of how to drive cost savings for health plans
Leverage new data to drive multiple novel use cases for payment integrity
The Objectives
- Lead generation of potential clients, specifically interested in payment integrity
- Pre-event content providing context on price transparency and CMS rule in payment integrity before their session on the same topic at Healthcare Payment & Revenue Integrity Congress West.
The Campaign
Using HPRI's existing email and social channels to promote this webinar to our audience. The examples of this can be found below.
