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Flex
Website: https://www.withflex.com/
Flex is the HSA/FSA payments infrastructure powering enterprise health and wellness brands. Built for modern omnichannel retailers, Flex makes it simple for businesses to accept pre-tax health dollars online, in-store, and across subscription programs without the operational headaches.
Every year, Americans have access to more than $150B in HSA and FSA funds, but much of it goes unused due to friction in the payment process. Flex changes that by enabling brands to capture this untapped spending power while boosting average order value by up to 50% without adding new acquisition channels.
Whether it is managing mixed-eligibility carts, processing recurring payments, or instantly generating Letters of Medical Necessity for eligible products, Flex handles the complexity so your team can focus on growth. Our platform integrates seamlessly into your existing tech stack and supports everything from checkout to compliance, ensuring a smooth experience for both retailers and customers.
With Flex, consumers can finally use their health dollars the way they want on products that support recovery, performance, and overall well-being. For retailers, it is a low-lift, high-impact way to increase revenue, improve customer satisfaction, and stand out in a competitive market.
Flex makes health and wellness more accessible, one transaction at a time.
