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Scale your beauty brand with seamless logistics that lower costs, mitigate tariffs, and optimise supply chains. Learn how to future-proof order fulfilment and build resilient operations through real-time order data, inventory management, and reporting and analytics boosting omnichannel growth.

Legal & IP
Marketing & Consumer Engagement
Funding & M&A
Growth & Scaling Strategies
Networking

Author:

Casey Armstrong

CMO
ShipBob

Casey Armstrong is the CMO of ShipBob, a leading global omnifulfillment provider specializing in premium beauty and personal care logistics supporting brands like CLEARSTEM, Arrae, Dossier, Barefaced and more. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster.

Casey Armstrong

CMO
ShipBob

Casey Armstrong is the CMO of ShipBob, a leading global omnifulfillment provider specializing in premium beauty and personal care logistics supporting brands like CLEARSTEM, Arrae, Dossier, Barefaced and more. Prior to ShipBob, Casey was the VP of Marketing at BigCommerce and SVP at Watchmaster.

Author:

Nish Samantray

Co-Founder and Co-CFO
Arrae

Nish Samantray is the Co-founder and Co-CEO of Arrae, a science-backed wellness brand he launched in 2020 with his wife, Siffat Haider. Drawing on his background in operations and growth, and Siffat’s passion for holistic health, Nish helped lead Arrae from hand-packing orders to rapidly scaling the brand. Recognizing the power of natural solutions to address everyday wellness challenges—particularly those affecting women—Arrae is on a mission to make effective, accessible remedies for all.

Nish Samantray

Co-Founder and Co-CFO
Arrae

Nish Samantray is the Co-founder and Co-CEO of Arrae, a science-backed wellness brand he launched in 2020 with his wife, Siffat Haider. Drawing on his background in operations and growth, and Siffat’s passion for holistic health, Nish helped lead Arrae from hand-packing orders to rapidly scaling the brand. Recognizing the power of natural solutions to address everyday wellness challenges—particularly those affecting women—Arrae is on a mission to make effective, accessible remedies for all.

Uncover the future of executive talent strategy. Discover how visionary leadership, smart hiring, and operational transformation is turning brands into beauty powerhouses.

Legal & IP
Marketing & Consumer Engagement
Funding & M&A
Growth & Scaling Strategies
Networking

Author:

Annabel Norman

Managing Partner
Norman Consultants

Annabel Norman

Managing Partner
Norman Consultants

Author:

Liz Allison

CEO
Tricoci

Liz Allison is the CEO of Tricoci, a modern beauty enterprise built around three distinct business units: Salon & Spa, MedSpa, and CPG Brand Incubation. Each business draws on Tricoci’s professional legacy while scaling through its own focused growth strategy.

With more than 20 years of experience transforming and scaling consumer businesses across beauty, retail, and wellness, Liz has held executive leadership roles at Milan Laser Hair Removal, Neiman Marcus Group, and JCPenney.

Since joining Tricoci in 2023, Liz has helped accelerate the brand’s evolution through talent investment, service expansion, the launch of Tricoci MedSpa, and the development of Nutrire, the company’s salon-born, science-backed haircare brand.

Liz holds a degree in accounting from the University of Iowa, has served on multiple advisory and organizational boards, and actively mentors rising female leaders in service, retail, and CPG.

Liz Allison

CEO
Tricoci

Liz Allison is the CEO of Tricoci, a modern beauty enterprise built around three distinct business units: Salon & Spa, MedSpa, and CPG Brand Incubation. Each business draws on Tricoci’s professional legacy while scaling through its own focused growth strategy.

With more than 20 years of experience transforming and scaling consumer businesses across beauty, retail, and wellness, Liz has held executive leadership roles at Milan Laser Hair Removal, Neiman Marcus Group, and JCPenney.

Since joining Tricoci in 2023, Liz has helped accelerate the brand’s evolution through talent investment, service expansion, the launch of Tricoci MedSpa, and the development of Nutrire, the company’s salon-born, science-backed haircare brand.

Liz holds a degree in accounting from the University of Iowa, has served on multiple advisory and organizational boards, and actively mentors rising female leaders in service, retail, and CPG.

Beauty consumers are counting on Chat GPT for skincare routines, product recommendations and well-suited brands. Explore the new Brand Discovery Playbook: getting products cited in AI responses, optimizing reviews for LLM visibility, and measuring success as user behavior evolves toward deeper brand loyalty.

Legal & IP
Marketing & Consumer Engagement
Funding & M&A
Growth & Scaling Strategies
Networking

Author:

Amanda Kwasniewicz

Director of Customer Strategy
Yotpo

Amanda Kwasniewicz

Director of Customer Strategy
Yotpo

Discover how coveted brands are expertly balancing continuous innovation with their core values and authentic identity. By embracing forward-thinking ideas, brands are securing and marketing their differentiation in this hyper-competitive landscape.

Leadership & Founder Insights
Growth & Scaling Strategies
Marketing & Consumer Engagement

Author:

Aurelian Lis

CEO
Dermalogica

Aurelian Lis is the global CEO of Dermalogica, a subsidiary of Unilever Prestige. For over 30 years, Dermalogica has been committed to elevating the skin care industry through providing world-class education to professional skin therapists and salon owners, as well as cutting-edge, professional-grade products that deliver results. Dermalogica is a standalone company headquartered in Los Angeles and is sold worldwide. Since 2016 the company has embarked on a digital transformation that has redefined the brand to new consumers seeking healthy skin. Dermalogica’s FaceMapping® technology is just one of the many examples.

Aurelian Lis

CEO
Dermalogica

Aurelian Lis is the global CEO of Dermalogica, a subsidiary of Unilever Prestige. For over 30 years, Dermalogica has been committed to elevating the skin care industry through providing world-class education to professional skin therapists and salon owners, as well as cutting-edge, professional-grade products that deliver results. Dermalogica is a standalone company headquartered in Los Angeles and is sold worldwide. Since 2016 the company has embarked on a digital transformation that has redefined the brand to new consumers seeking healthy skin. Dermalogica’s FaceMapping® technology is just one of the many examples.

Author:

Danessa Myricks

Founder & CEO
Danessa Myricks

As a makeup artist, photographer, and entrepreneur, Danessa Myricks is one of the most influential leaders in the beauty industry and is widely credited for leading groundbreaking product development for some of the most popular brands before launching her own brand, Danessa Myricks Beauty, in 2015. Referred to as the “Willy Wonka of Beauty”, Myricks takes a revolutionary approach to product development resulting in award-winning, innovative, multi-use products like the Blurring Balm Powder, Colorfix, and the viral Lightwork Freedom Palette System, earning over 80 accolades and recognition from Fast Company’s Most Innovative Companies List, Allure Best of Beauty, and featured on TIME Magazine’s Closers List to name a few. As CEO, she continues to push boundaries, fostering a global community rooted in love, creativity, and inclusivity while connecting hearts and minds through beauty.

 

Danessa Myricks

Founder & CEO
Danessa Myricks

As a makeup artist, photographer, and entrepreneur, Danessa Myricks is one of the most influential leaders in the beauty industry and is widely credited for leading groundbreaking product development for some of the most popular brands before launching her own brand, Danessa Myricks Beauty, in 2015. Referred to as the “Willy Wonka of Beauty”, Myricks takes a revolutionary approach to product development resulting in award-winning, innovative, multi-use products like the Blurring Balm Powder, Colorfix, and the viral Lightwork Freedom Palette System, earning over 80 accolades and recognition from Fast Company’s Most Innovative Companies List, Allure Best of Beauty, and featured on TIME Magazine’s Closers List to name a few. As CEO, she continues to push boundaries, fostering a global community rooted in love, creativity, and inclusivity while connecting hearts and minds through beauty.

 

Author:

Cindy Deily

VP of Merchandising, Skincare
Sephora

Cindy Deily serves as Vice President of Merchandising, Skincare for Sephora US. In her role, she oversees a team of merchants focused on the continual development and improvement of the retailer’s robust and diverse skincare product assortment.

Since joining the company in 2006, Cindy has driven the strategic development of multiple categories at Sephora and leading industry-wide trend curation, including skincare, hair, bath & body, sun, wellness, clean beauty, CBD, and intimate care. Managing 100+ brand partnerships, she effectively nurtures brands from infancy to industry dominance – such as, Drunk Elephant, Tatcha, and Summer Fridays to name a few – and has established products such as dry shampoos and face oils as key categories across prestige beauty. Cindly also spearheaded and continues to lead and evolve the ‘Clean at Sephora’ program, including updating the initial restricted ingredient list from 13 to more than 50 ingredient groups.

Cindy Deily

VP of Merchandising, Skincare
Sephora

Cindy Deily serves as Vice President of Merchandising, Skincare for Sephora US. In her role, she oversees a team of merchants focused on the continual development and improvement of the retailer’s robust and diverse skincare product assortment.

Since joining the company in 2006, Cindy has driven the strategic development of multiple categories at Sephora and leading industry-wide trend curation, including skincare, hair, bath & body, sun, wellness, clean beauty, CBD, and intimate care. Managing 100+ brand partnerships, she effectively nurtures brands from infancy to industry dominance – such as, Drunk Elephant, Tatcha, and Summer Fridays to name a few – and has established products such as dry shampoos and face oils as key categories across prestige beauty. Cindly also spearheaded and continues to lead and evolve the ‘Clean at Sephora’ program, including updating the initial restricted ingredient list from 13 to more than 50 ingredient groups.

Author:

Hugo Denton

Chief Growth Officer
Devcos

Hugo Denton is the Chief Growth Officer at Devcos and the third generation driving his family’s legacy in the beauty industry. He works with brands around the world to bring new products to life across skin, color, SPF/OTC, personal care, and haircare. Focused on innovation, speed, compliance and quality, Hugo is passionate about helping brands grow while building on Devcos’ 60-year legacy.

Hugo Denton

Chief Growth Officer
Devcos

Hugo Denton is the Chief Growth Officer at Devcos and the third generation driving his family’s legacy in the beauty industry. He works with brands around the world to bring new products to life across skin, color, SPF/OTC, personal care, and haircare. Focused on innovation, speed, compliance and quality, Hugo is passionate about helping brands grow while building on Devcos’ 60-year legacy.

Author:

Paul Phillips

CEO
Flixmedia

Paul Phillips is the CEO of Flixmedia, a global leader in digital content syndication operating in over 100 countries and reaching more than one billion online shoppers annually. Under his leadership, Flixmedia’s cloud-based platform has expanded to over 1,800 retail partners, syndicating rich media content from the world’s top brands. By integrating AI, shopper insights, AR, and immersive brand experiences, Flixmedia is redefining how consumers connect with brands online, most recently accelerating growth within the luxury and beauty sectors.

With over 20 years of senior experience across media, technology, and retail, including at Virgin Media, Paul is recognized for leading large-scale transformation and driving operational excellence. At Beauty Connect LA 2025, he will discuss how brands can harness emerging technologies to elevate consumer engagement, express authentic brand DNA through retail partners, and unlock sustainable growth in the evolving digital beauty landscape.

Paul Phillips

CEO
Flixmedia

Paul Phillips is the CEO of Flixmedia, a global leader in digital content syndication operating in over 100 countries and reaching more than one billion online shoppers annually. Under his leadership, Flixmedia’s cloud-based platform has expanded to over 1,800 retail partners, syndicating rich media content from the world’s top brands. By integrating AI, shopper insights, AR, and immersive brand experiences, Flixmedia is redefining how consumers connect with brands online, most recently accelerating growth within the luxury and beauty sectors.

With over 20 years of senior experience across media, technology, and retail, including at Virgin Media, Paul is recognized for leading large-scale transformation and driving operational excellence. At Beauty Connect LA 2025, he will discuss how brands can harness emerging technologies to elevate consumer engagement, express authentic brand DNA through retail partners, and unlock sustainable growth in the evolving digital beauty landscape.

Ensure your beauty formulations are shelf-ready, going beyond efficacy to encompass crucial certifications and testing. Discover how to confidently position your products and craft compelling, marketable claims that augment your brand value with retailers and consumers alike.

Product Innovation & Development
eCommerce & Retail
Legal & IP

Author:

Andrew Koenig

Senior Technical Advisor, R&D & Regulatory
Goodkind Co.

Andrew Koenig

Senior Technical Advisor, R&D & Regulatory
Goodkind Co.

Author:

Romain Gaillard

Founder & CEO
The Detox Market

Romain is the founder and CEO of The Detox Market. In 2010, he opened The Detox Market on Abbot Kinney in Venice, CA, as a collaborative, short-term pop-up shop aimed at providing education regarding the benefits of green beauty while also exposing consumers to hard-to-find eco-friendly brands. After the positive response and several more pop-ups, he opened the West Hollywood flagship in 2011. As one of the first purveyors of natural beauty products, Romain’s focus has always been discovering and incubating new brands and showcasing the brand founders’ stories, which reflect his own passion for offering non-toxic beauty choices. Now North America’s leader in green beauty, The Detox Market has since expanded to seven locations throughout Los Angeles, Toronto, and New York City, as well as several Beauty Corners in partnership with Café Gratitude, the plant-based restaurants in CA. The demand for the best in green beauty has also made the ecommerce shop www.thedetoxmarket.com a thriving platform, shipping worldwide.

Romain Gaillard

Founder & CEO
The Detox Market

Romain is the founder and CEO of The Detox Market. In 2010, he opened The Detox Market on Abbot Kinney in Venice, CA, as a collaborative, short-term pop-up shop aimed at providing education regarding the benefits of green beauty while also exposing consumers to hard-to-find eco-friendly brands. After the positive response and several more pop-ups, he opened the West Hollywood flagship in 2011. As one of the first purveyors of natural beauty products, Romain’s focus has always been discovering and incubating new brands and showcasing the brand founders’ stories, which reflect his own passion for offering non-toxic beauty choices. Now North America’s leader in green beauty, The Detox Market has since expanded to seven locations throughout Los Angeles, Toronto, and New York City, as well as several Beauty Corners in partnership with Café Gratitude, the plant-based restaurants in CA. The demand for the best in green beauty has also made the ecommerce shop www.thedetoxmarket.com a thriving platform, shipping worldwide.

Author:

Alison Kohlenstein

Vice President, Merchandising - Private Label
Ulta Beauty

Alison Kohlenstein serves as Vice President of Merchandising, Private Label Brands for Ulta Beauty. In her role, she leads a team focused on the development, execution, and growth strategy for the company’s owned brand portfolio.

Since joining the company in 2021, Alison has driven the long-term strategy for the owned brand portfolio, which includes makeup, skincare, bodycare, sun, and wellness. She led the strategic transformation of Ulta Beauty Collection—aligning it with the Conscious Beauty program through certified clean ingredients, cruelty-free formulations, and significant advancements in sustainable packaging—and continues to guide its evolution and positioning for long-term growth.

Alison Kohlenstein

Vice President, Merchandising - Private Label
Ulta Beauty

Alison Kohlenstein serves as Vice President of Merchandising, Private Label Brands for Ulta Beauty. In her role, she leads a team focused on the development, execution, and growth strategy for the company’s owned brand portfolio.

Since joining the company in 2021, Alison has driven the long-term strategy for the owned brand portfolio, which includes makeup, skincare, bodycare, sun, and wellness. She led the strategic transformation of Ulta Beauty Collection—aligning it with the Conscious Beauty program through certified clean ingredients, cruelty-free formulations, and significant advancements in sustainable packaging—and continues to guide its evolution and positioning for long-term growth.

Neurocosmetics represent a transformative shift in skincare, merging neuroscience, emotional health, and beauty innovation. By leveraging the skin-brain connection, these formulations use clinically tested, emotion-responsive ingredients to influence mood, stress response, and overall well-being. This approach goes beyond aesthetics—targeting longevity, neurological health, and emotional resonance. By tapping into emotional wellness, neurocosmetics open new doors for innovation, consumer engagement, and brand differentiation.

Product Innovation & Development
Future Trends & Market Intelligence

Author:

Anne Young

Technical Business Development Manager
Croda

Anne is currently the Technical Business Development Manager at Croda, Inc where she is responsible for identifying and driving strategic growth opportunities for Beauty Actives, leading customer engagement across North America, and translating technical insights into impactful commercial strategies. She has a wide range of experience in the beauty and personal care industry, with expertise in product development, technical sales, and global business development. She holds a Ph.D. in Chemistry from New York University, where she focused on peptide research. Anne has held strategic roles at BioCogent, BASF, Expanscience Laboratoires, L’Oréal, & J&J driving innovation and commercial growth across diverse markets.

Anne Young

Technical Business Development Manager
Croda

Anne is currently the Technical Business Development Manager at Croda, Inc where she is responsible for identifying and driving strategic growth opportunities for Beauty Actives, leading customer engagement across North America, and translating technical insights into impactful commercial strategies. She has a wide range of experience in the beauty and personal care industry, with expertise in product development, technical sales, and global business development. She holds a Ph.D. in Chemistry from New York University, where she focused on peptide research. Anne has held strategic roles at BioCogent, BASF, Expanscience Laboratoires, L’Oréal, & J&J driving innovation and commercial growth across diverse markets.

Unlock the secrets to eCommerce success! Discover how to attract customers, boost conversions, and build lasting brand loyalty.

From AI-driven personalization to social commerce and omnichannel growth, discover the strategies top beauty brands use to scale and thrive online.

Marketing & Consumer Engagement
eCommerce & Retail

Author:

Michelle Miller

CMO
VEGAMOUR

Michelle Miller is an award-winning CMO passionate about building culturally iconic brands, driving rapid growth, and fostering global communities. With deep expertise in digital, social, and the creator economy, she thrives at the intersection of beauty, innovation, and culture.

Michelle has had the privilege of shaping transformative moments in beauty—Too Faced during its Estée Lauder acquisition, Kosas redefining clean beauty, and most recently, K18, where they pioneered biotech haircare. K18 became the #1 haircare brand on social media, earned 25 billion TikTok views and 50+ awards, and was acquired by Unilever Prestige.

Now, as the CMO of Vegamour, Michelle is leading the charge to build the #1 plant-powered hair growth & longevity brand, redefining hair wellness with innovation, authenticity, and community at its core.

Michelle Miller

CMO
VEGAMOUR

Michelle Miller is an award-winning CMO passionate about building culturally iconic brands, driving rapid growth, and fostering global communities. With deep expertise in digital, social, and the creator economy, she thrives at the intersection of beauty, innovation, and culture.

Michelle has had the privilege of shaping transformative moments in beauty—Too Faced during its Estée Lauder acquisition, Kosas redefining clean beauty, and most recently, K18, where they pioneered biotech haircare. K18 became the #1 haircare brand on social media, earned 25 billion TikTok views and 50+ awards, and was acquired by Unilever Prestige.

Now, as the CMO of Vegamour, Michelle is leading the charge to build the #1 plant-powered hair growth & longevity brand, redefining hair wellness with innovation, authenticity, and community at its core.

Author:

Jeremy Lowenstein

CMO
Milani Cosmetics

Jeremy Lowenstein, Chief Marketing Officer at Milani Cosmetics, is a seasoned consumer product marketing executive with proficiencies in brand building, digital and traditional communication strategy along with content development, upstream innovation, globalization, turnarounds, and integration. He is a trusted organizational leader with the ability to build and sustain high performing teams along with a strong global network of cross-functional partners to influence change and decision making with executive leadership teams. With a tenure spanning over two decades at companies such as Estee Lauder Inc., Coty Inc., Kopari Beauty, MeUndies and Milani Cosmetics - Jeremy Lowenstein has earned ever greater levels of responsibility—starting with his first role, in men's grooming and hair care at Aveda, followed by the fragrance division at Coty, up to his role at Sally Hansen, where he served as Vice President, Global Marketing and Product Development. Since then, he's held three Chief Marketing Officer roles at both founder-led and private equity owned brands including his current at LA-based Milani Cosmetics. Jeremy has extensive experience in brand marketing, innovation, optimization, globalization and brand turnaround and transformation.

Jeremy Lowenstein

CMO
Milani Cosmetics

Jeremy Lowenstein, Chief Marketing Officer at Milani Cosmetics, is a seasoned consumer product marketing executive with proficiencies in brand building, digital and traditional communication strategy along with content development, upstream innovation, globalization, turnarounds, and integration. He is a trusted organizational leader with the ability to build and sustain high performing teams along with a strong global network of cross-functional partners to influence change and decision making with executive leadership teams. With a tenure spanning over two decades at companies such as Estee Lauder Inc., Coty Inc., Kopari Beauty, MeUndies and Milani Cosmetics - Jeremy Lowenstein has earned ever greater levels of responsibility—starting with his first role, in men's grooming and hair care at Aveda, followed by the fragrance division at Coty, up to his role at Sally Hansen, where he served as Vice President, Global Marketing and Product Development. Since then, he's held three Chief Marketing Officer roles at both founder-led and private equity owned brands including his current at LA-based Milani Cosmetics. Jeremy has extensive experience in brand marketing, innovation, optimization, globalization and brand turnaround and transformation.

Author:

Hoss Mortezaie

Vice President
Stord

Hoss Mortezaie is Vice President at Stord, leading strategic growth and partnerships across the global logistics and supply chain ecosystem. With a proven track record at tier-one supply chain enterprises, he brings extensive experience helping leading brands and retailers scale through technology-enabled fulfillment and integrated logistics solutions. His work has supported global expansion initiatives across North America, Europe, Asia, and Australia.

Hoss Mortezaie

Vice President
Stord

Hoss Mortezaie is Vice President at Stord, leading strategic growth and partnerships across the global logistics and supply chain ecosystem. With a proven track record at tier-one supply chain enterprises, he brings extensive experience helping leading brands and retailers scale through technology-enabled fulfillment and integrated logistics solutions. His work has supported global expansion initiatives across North America, Europe, Asia, and Australia.

Author:

Ashu Dubey

Founder & CEO
Alhena AI

Ashu Dubey is the Founder & CEO of Alhena AI, a leader in AI-powered CX solutions for modern retail brands. With a background in both technology and growth strategy, he has been at the forefront of shaping how e-commerce businesses leverage AI to drive revenue, elevate customer satisfaction, and unlock operational efficiency.
A top voice on the intersection of AI and customer experience, Ashu brings a pragmatic yet visionary lens to the fast-evolving CX automation landscape. Ashu is a vocal advocate of solutions that are not just intelligent, but also brand-aligned, measurable, and human-like.

Ashu Dubey

Founder & CEO
Alhena AI

Ashu Dubey is the Founder & CEO of Alhena AI, a leader in AI-powered CX solutions for modern retail brands. With a background in both technology and growth strategy, he has been at the forefront of shaping how e-commerce businesses leverage AI to drive revenue, elevate customer satisfaction, and unlock operational efficiency.
A top voice on the intersection of AI and customer experience, Ashu brings a pragmatic yet visionary lens to the fast-evolving CX automation landscape. Ashu is a vocal advocate of solutions that are not just intelligent, but also brand-aligned, measurable, and human-like.

Author:

Hugo Borensztein

Co-Founder & CEO
Omi

Hugo Borensztein is the Co-Founder & CEO of Omi, the Virtual Photo Studio used by leading beauty and CPG brands to scale content creation with AI and 3D. Before Omi, he led operations at Meta, where he witnessed firsthand the growing demand for scalable digital content.

Hugo Borensztein

Co-Founder & CEO
Omi

Hugo Borensztein is the Co-Founder & CEO of Omi, the Virtual Photo Studio used by leading beauty and CPG brands to scale content creation with AI and 3D. Before Omi, he led operations at Meta, where he witnessed firsthand the growing demand for scalable digital content.