Fitness racing is exploding, from Hyrox to Matrix, as consumers seek challenge, purpose, and community beyond traditional gym routines. We’ll explore how clubs and studios are tapping into this momentum by hosting events, adapting programming, and creating pathways from training to competition. Walk away with strategies to boost engagement, build loyalty, and turn performance into a powerful retention engine.

In an era of digital everything, one timeless driver still outperforms: community. We’ll explore how top brands engineer connection through in-person rituals, digital micro-groups, and values-based programming to deepen retention, boost referrals, and expand reach. You'll walk away with strategies to operationalize belonging and turn it into a measurable growth engine.

Today’s member expects one brand and one experience whether they’re in a studio, on an app, or interacting with a partner platform. This session unpacks how leading fitness and wellness brands are building truly omnichannel ecosystems through shared data, unified UX, and seamless integration.

Community and identity for Gen Z, efficiency and results for Millennials, invest in health that lasts for Gen X.  In this series of sharp, generation-specific case studies, we’ll break down what drives wellness decisions across age groups, from digital habits to loyalty levers. Walk away with clear strategies to segment, engage, and retain members with precision, not assumptions.

Ready to hear some actual stats? We’ll dive into which overlooked demographics show the strongest potential and how brands can desig low-friction, lifestyle-first experiences to meet them where they are. Walk away with a roadmap to unlock new revenue streams, expand market reach, and grow membership beyond the usual suspects.